11 Mar How UI and UX can Make or Break your Business Worth?
A 2020 study concluded that approximately 75% of a website’s credibility is due to design. This fundamentally denotes that if the aesthetics and functionality of an app or a website is not pleasant and user-friendly, the overall business loses a considerable percentage of its credibility, which is alarming to say the least.
In the 21st century, everything is designed or developed keeping in mind the end consumer’s preferences. If we consider the websites or mobile applications; the more efficient the website or the mobile app responds, the more impactful outcomes it has on business’ success. For mobile applications and website user engagement, most businesses turn towards the apps’ user interface (UI) and user experience design (UX).
User interface development is the procedure of improving the presentation and interactivity of the web or mobile application. Each screen, page, buttons and other visual elements represent the user interface of that application. User experience is the process of improving the overall experience of the users when they interact with the application or website in order to achieve its goal to provide maximum consumer satisfaction.
The predominant objective of any business is to make money. UI and UX design facilitates in achieving this goal by helping a business increase the number of users of the specific application. Today’s users having several choices for the products and services offered by a specific entity so the window of opportunity to grab their attention is a lot smaller than the previous times. There is intense competition and by winning the consumers’ confidence through effective UI/UX design, a business is able to increase the number of serious visitors on its web and mobile apps.
UI/UX designs have five key components that should be focused upon to garner attraction towards a business’ applications. The first being usability which determines whether first-time users are able to extract the needed information or not. Visual design is like defining the company’s brand. It is not only about choosing the best images, colors, icons, and fonts etc. but also determining the appearance of the application which impacts the user interaction. Information architecture is providing its users easy navigation no matter which browser they are using.
Interaction design is about creating the conceptual design with which the users interact with the website and application. This interaction includes elements like aesthetics, color, font, icons, images, motion, sound, space, and graphics among other elements. Lastly, wireframing is about testing the app’s or website’s features, look, usability and functionality and evaluating if the design serves the purpose.
For a small or medium-sized enterprise, the importance of UI and UX design becomes even more critical as these enterprises are in a process of establishing their brand recognition and loyalty so the first impressions of their applications can make or break the brand identity. Every enterprise that wishes to retain its brand identity needs to get its app’s and website’s UI/UX optimized through a professional and experienced creative design agency. Weblancerz, based in Washington and London, is a software house with dedicated expertise in UI/UX design services.
We are a design company offering engaging UI and UX design services directed towards crafting a professional look of your web or mobile applications. We provide high-ranked UI & UX Design Services in DMV fashioning visually appealing designs for our client’s projects to gain users’ undivided attention.
Through our UI and UX web design services involving landing pages, web apps, and CMS website design along with custom software UI, we give your business a visually attractive look. We basically aim to bring exceptional user-experience to your site visitors to ensure that your websites are presentable and help you develop a strong visitor base.
A mobile app needs an aesthetically strong interface to be impactful and gripping. Weblancerz’s UI & UX Design Services in DMV cover all sorts of mobile applications with a fascinating look. Be it an iOS, Android, or even a hybrid application, our designers know how to make it effective.
We are highly cognizant of the software and design tools that we choose for any design related project to deliver seamless and flawless services. Our designers have proficiency in a number of UI and UX software and tools; be it static editors, animation editors or design tools— you name it and we have the proficiency in it.
Starting from deep research about the client and its industry and then proceeding to technical segments, our UI/UX design services are undertaken in phases which resultantly lead to the creation of perfect designs— we plan, create a prototype, release the MVP for feedback and only then go towards the final launch. We understand our clients’ business philosophy and mantra and then rejuvenate its online presence through our exceptional design services.