17 Mar Social Media Marketing: No Longer Just a Choice for Your Brand
It is a known fact by now that a high percentage of people use social media to get authentic information about brands and products. A recent study demonstrated that 54% of social browsers use social media to research products. This means that maintaining a consistent presence on social media and using it for paid advertising has become something that is not optional but a prerequisite for survival among the competition.
Social Media Marketing services in DMV
Before diving into social media marketing, a company needs to first understand its pillars and how to go about addressing each one. Before trying to reach the end, the means to that end meaning the strategy needs to be carefully crafted, otherwise your whole social media effort would just go haywire. A brand needs to decide on a goal; whether you want to increase brand awareness, generate engagement or drive website traffic— this needs to decide beforehand. Then it is necessary to agree upon that what social media platforms and which type of content are most effective to achieve the goal. Analysis of the customers and competition will let you make informed decisions about your social media campaigns.
Social media marketing for small and medium-sized businesses usually starts with having a consistent presence on social media. Close to three billion people use social media around the world. By consistently publishing well-thought-out content on social media platforms, you give your brand an opportunity to be discovered by your potential customers. For publishing, the right timing and frequency are extremely important so that the right type of content reaches right customers at the right time.
As your social media following grows, people would talk about your brand on social media without letting you know so you need to monitor social media conversations about your brand. If it’s a positive comment, you can thank them and promise to deliver more in the future. If it is the opposite, you can correct a situation before it gets too late. Research says that answering a complaint on social media can increase customer advocacy by 25%. The social media listening and engagement tool is extremely helpful in this regard.
Whether you are posting content or engaging on social media, analyze your content’s performance from time to time in terms of percentage of people reached on social media than last month, the number of positive mentions received than before, or the number of brand’s hashtag used on social media posts. For that, social media analytics tools can help you gauge the reach of content posted.
73% of marketers believe that their efforts through social media marketing have been ‘somewhat effective’ or ‘very effective for their business. Social media advertising tools can allow you to specify exactly who to display your ads to. Target audiences can be created based on their demographics, interests, behaviors, and more. Social media advertising tool can prove fruitful to make bulk changes, automate processes and optimize your ads.
Creating a space for yourself on social media is a technical task as developing your point of differentiation among a variety of brands is not something that can be managed in-house all the time. Weblancerz is a creative software agency based in Washington and London which offers skilled social media marketing services to small and medium-sized enterprises. We have expertise in all the major social media channels such as Facebook, Instagram, Twitter, Pinterest, Snap Chat, YouTube, Vimeo and Google+. We produce such engaging and visually appealing posts that can be shared on multiple social media outlets which will make sure high customer engagement statistics. With our Social Media Marketing services in DMV, your brand would be able to grow followers, build relationships and interact first-hand with your audience.
We analyze your space and your brand’s mission and vision and then determine for the brand the best approach, voice to use and content to post. We study your audience and create highly targeted ads on social media platforms. We analyze, A/B test, and track ROI to produce measurable results for your business. With our effective community management services, you can solve problems and turn customers with inquiries and complaints into devoted fans. We have effective tools and protocols in place to listen and monitor the social media community and keep a pulse on trends and opinions.
We believe that an eye-catching viral campaign can do wonders for a brand in terms of customer awareness and subsequent engagement with it. We create content that generates value for you and your customers. We collect and analyze data and support our strategy for you with statistics. We know what’s working, what’s not, who’s your target audience, and most importantly how to get you ROI.
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