09 Mar What is Search Engine Optimization and how can it Prove Fruitful to your Enterprise?
Ever wondered why doesn’t your website attract the anticipated traffic and views as envisioned? The answer lies in you do not employ proper search engine optimization techniques and tools for your business’ visibility on the web. A recent study indicated a startling fact about lack of doing SEO that 90.63% of pages get no organic search traffic from Google which means that fundamentally your well-designed web pages are not getting you any profits.
Search engine optimization is the process of improving the quantity and quality of traffic to your website through organic search engine results to increase its visibility for relevant searches. The better visibility your pages have in search results, the more the chances are for you to garner attention and attract prospective and existing customers to your business as 53.3% of all website traffic comes from organic search.
Search engines can be considered as the digital libraries of web pages. When a query is typed into a search engine, it searches all the pages in its index and tries to return the most relevant results. To do this, the search engine uses a computer program called an algorithm. To provide the most related and relevant information, search algorithms look at many factors such as the words of your query which are called keywords, usability of pages, expertise of sources and location and settings of the person looking for information. The weight given to each factor differs depending on the nature of your query.
Billions of searches are conducted online every day. This means that if you are not doing SEO for your web pages, you are losing an immense amount of specific, high-intent traffic to your competitors. Many people search for specific products and services with the intention to buy and pay for these things. These searches are known to have commercial intent, meaning they are clearly indicating with their search that they want to buy something you offer.
A recent research showed that ecommerce and online businesses now account for about 21.3% of total retail sales which is a marked increase from 15.8% in 2019 and 14.3% in 2018. A lot of people owing to the ongoing pandemic and due to other reasons opt for online shopping and procurement of products and services than visiting in person. If a business having online presence is not doing SEO, it is missing out on a humongous number of clients.
A high performing SEO majorly depends on content marketing. Content is effective in both, making your website one of the top search results and helping your business make connections with visitors. SEO effectiveness can be emphasized further by the well-planned visual and written content. The more quality and relevancy your content has, the more the chances are that search engines will rank your pages higher on the search engine results page. Also, the more engaging and relatable content you have, the more likely your visitors will spend more time on your website and even make a purchase. The secret to creating content that is optimized for both, the search engines and your site visitors is to create a vast array of different types of content pieces that are fresh, well-researched, well-written and on topics with which the audience can relate.
SEO keywords and phrases are crucial to consider while looking to make SEO work. Keywords are those words and phrases that a search engine user might type in when searching for different queries. When the content is created around these keywords, chances of ranking higher for these keywords on the SERP get considerably improved.
Here it is necessary to admit that driving organic traffic to a company’s website and creating relevant content for this purpose is a challenging task that many small and medium sized enterprises cannot perform on their own and services of an SEO agency are required for that. Weblancerz is a performance-driven SEO Services agency in DMV and UK. Our SEO specialists can help you rank higher by making your website SEO-friendly and your content worthy of featured position.
We will make sure to drive targeted traffic to your website with effective marketing and boost your sales using growth hacking strategies. We offer KPI based SEO services to quantify your and our accomplishments. Through detailed web analysis and effective keyword targeting, our team ensures that the pages meant for the public can be found by the search engines. We keep you in the loop by providing detailed reports at every step of the journey so you know how your investment is bearing you concrete results. For Weblancerz, quality traffic matters more than mere quantity which shows that we keep our clients at the heart of our services.